The opportunities presented by cross-border e-commerce in ASEAN are tremendous. ASEAN’s middle-class population is growing and leading increasingly digital lifestyles.
Socio-economic forces are shifting consumer behavior and changing the business landscape, especially in the light of – and accelerated by – the global COVID-19 pandemic. Seamless cross-border e-commerce is not only a critical enabler for economic recovery, but also facilitates the micro, small and medium enterprises (MSMEs) in the region to go online and go global.
Governments and private business organisations play an imperative role in creating an enabling environment for merchants, consumers and other relevant industry players to participate in e-commerce with trust, choice, and convenience. A coordinated e-commerce market will promote intra-regional flow of goods, present more opportunities for ASEAN’s MSMEs, and ultimately result in new economic and social gains for ASEAN Member States (AMS).
WomenbizPH President Rosemarie Rafael (President- AIR Speed International), Jayan Dy (Head, E-Commerce & Omnichannnel – ShopSM ) , Sherill Quintana ( President-OrySpa Spa Solutions) were speakers for the Philippines.
WomenbizPH Chairperson Mylene Abiva gave the Opening Remarks.
Women’s Business Council Philippines (WomenbizPH) is a Network Partner of ASEAN Access and Co-Organizer of ASEAN Access Cross Border E-Commerce virtual webinar held June 7,2022.
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