ASEAN Access : Buying the Right Franchise

June 28, 2022

ASEAN is a growing region and a hotspot of economic growth in the world right now. With a young population and increasing GDP, now marks the right time to get into the ASEAN market and establish a brand.

Franchisors are always on the lookout for the next territory, the next region to expand their brand into. The nature of the franchising model means that it must always lay the groundwork for the next region well before it’s sold out in the territory it is concentrating on. Franchisees are also in the look out on which brands will be receptive to new foreign brands.

The interconnectedness of the geographical area means that brands are faced with fewer challenges when growing into more countries in the region, and are more likely to offer products and services across most of the ASEAN countries, though there are sufficient differences between individual nations to rule out a ‘one-size-fits-all’ approach.

Women’s Business Council Philippines (WomenbizPH) established by the Department of Trade and Industry in 1997 is honored to be a co-organizer of the ASEAN Access : Buy the Right Franchise webinar and match event . Some WomenbizPH members are currently franchising their businesses in ASEAN or may be looking into investing into a franchise . WomenbizPH support the Philippine Franchise Association (PFA) . The participating brands came from Thailand, Philippines, Malaysia, Indonesia , Brunei and Cambodia .

WomenbizPH Chairperson Mylene Abiva gave the Opening Remarks. WomenbizPH as co-organizer of the event with ASEAN Access.
ASEAN is touted as a success for promoting increased economic integration between union members, and creating real growth amongst conversations and matching is important as we are exactly at the right place for forward-thinking brands to enter into or to promote in ASEAN .