𝐓𝐎𝐓 𝐨𝐧 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐤𝐢𝐥𝐥𝐬 𝐚𝐧𝐝 𝐄-𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐟𝐨𝐫 𝐀𝐒𝐄𝐀𝐍 𝐖𝐨𝐦𝐞𝐧 𝐌𝐒𝐌𝐄𝐬 𝐫𝐞𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐖𝐨𝐦𝐞𝐧’𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐮𝐧𝐜𝐢𝐥 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬

Training of Trainers (TOT) 𝐨𝐧 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐤𝐢𝐥𝐥𝐬 𝐚𝐧𝐝 𝐄-𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐟𝐨𝐫 𝐀𝐒𝐄𝐀𝐍 𝐖𝐨𝐦𝐞𝐧 𝐌𝐒𝐌𝐄𝐬 𝐫𝐞𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐖𝐨𝐦𝐞𝐧’𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐮𝐧𝐜𝐢𝐥 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬 (𝐖𝐨𝐦𝐞𝐧𝐛𝐢𝐳𝐏𝐇)

One of the key insights into the importance of digital marketing lies in its ability to provide a fast and adaptable marketing approach, even for those with limited budgets and without the need for external marketing agencies.

Additionally, the ability to measure and analyze results enables businesses to make data-driven decisions and optimize their marketing strategies effectively is equally important.

MSMEs also need to enhance their skills in creating digital marketing strategies that effectively achieve their marketing goals, testing these ads, and then finding the right digital space. They also need to understand that maximizing digital entrepreneurship redefines the value chain and proposition by creating new ones that leverage the power of digital technologies.

Asia Pacific Women’s Information Network Center (APWINC) and Women’s Business Council Philippines  collaborated  for ASEAN women MSMEs as part of ASEAN-ROK Cooperation project called <Enhancing Digital Economy Participation for ASEAN Women MSMEs (IDEAS Project)supported by the ASEAN-ROK Cooperation Fund, the ASEAN Secretariat, the ASEAN Coordinating Committee on Micro, Small and Medium Enterprises, and Ministry of Foreign Affairs, Republic of Korea.

WomenBizPH chose Thirteen (13) Filipino Online Professionals Cooperative (FOPSCO) as partner with members who are  competent digital skills trainers to execute the Ideas Project of the Asia Pacific Women’s Information Network Center (APWINC).

Looking forward to empowering more women entrepreneurs through this collaboration.

#IDEASproject #ASEANwomenMSMEs #TrainingofTrainersforASEAN #WomenBizPH #AseanDigitalTraining